When rivals battle it out, news never tends to settle into the stock prices that much. In my post from Wednesday, July 8, 2009, I mentioned that Google is planning to develop an operating system and this might be strongly perceived as a long term risk to Micrsoft (as this is Microsofts core business). Since then, Microsoft has announced that it will offer Office application online and for free from 2010, further it seems that a yahoo takeover by Microsoft is agressively in the making.
J. O'Neil, the well known author and investor states that in his investigations he has found that usually news, as it comes out, creates an effect on the prices over an arbitrary period, however within some time price always tends to return to the a-priori (before) news price. Googles plans are hence maybe not so real towards microsoft shares as some people might want to think.
With Microsoft I would currently expect a drop in share prices over next few weeks. Factors: yahoo take over, Google's plans, smaller revenues if Office is to be offered for free. However over the longer term (months and next few years) I can see Microsoft on a steady footing, as Google's threat is really just more psychological than real, and Microsoft has other profitable branches that show a lot of promise, unless hindered by monopoly regulation.
