Wednesday, February 2, 2011

Constructing Surveys

Today I was looking at survey construction and survey design, since I have to prepare a survey. I intend to use the results of the survey to support a specific argument in my PhD Thesis. It isn't a large part of my work, and hence I don't want to spend too much time on this, however not surprisingly I found a lot of excellent sources on survey construction (whether offline, online, free form - interview, or closed form, see this link for a wider set of survey definitions).

An excellent introduction to surveys in social sciences, detailing the different types of answer collection (i.e. likert scales, guttman scales, semantic differentials, ranking and filter/contingency questions) can be found here. Some example questions are provided here. Maybe most useful to serious and academic-level research, are these resources: 1-a journal article detailing the stages of interview construction in a systematic manner, 2-a report for the US-Census Buro (2006) on question types and question styles (e.g. mentions academic research that argues against using "Don't know" answers in interviews, and reasons why that is the case).

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