Showing posts with label simplicity. Show all posts
Showing posts with label simplicity. Show all posts

Tuesday, March 6, 2012

Simplicity in Web Apps

Dr. BJ Fogg from Stanford University does some interesting work in understanding Web 2.0 to human interactions... he even teaches a course at Stanford fully dedicated to Facebook :-)

Anyway, this is his model of simplicity as it relates to web apps, a very brief and rough intro, but maybe you'll find it useful - http://behaviormodel.org/ability.html

What I took away from it:

  • An ugly / simplistic but useful definition of SIMPLICITY: The minimally satisfying solution at the lowest cost.
  • Simplicity is contextual, i.e. it depends on the situation or person (not necessarily the product)
  • Simplicity is a function of your scarcest resource at that moment, where Fogg identifies these resources: Time, Money, Physical Effort, Brain Cycles, Social Deviance (i.e. going against socially acceptable norms), Non-Routine
Interesting stuff, he has many more resources on his web pages.